As a creative, the founder of By The Namesake, Rosa Halpern, has yearned for a unique concept studio to not only provide a haven for her team but a dynamic space that clients and fellow creatives within the industry can use. With the help of Ali Budd, owner of Ali Budd Interiors, and Ryan Gibson, Rosa’s fiance and owner of Against The Grain Remodelling, the space, which was once an industrial shipping warehouse, has been transformed into a leather wonderland. The over-the-top decor includes a two-story cow-hide runner and leather-wrapped bar tops and benches that are meant to inspire visitors to help them imagine the endless possibilities of custom leather. The vision for her new home-base propelled Halpern to create an extension of the By The Namesake rock ‘n’ roll lifestyle -- she took the opportunity to fill the space with an ever-evolving market approach consigning from local businesses and artisans, along with items made in-house that would complement her leather jackets and curated interiors.